Elliott Gast, an American businessman, is abducted in Europe by a shadowy anti-globalisation group. At first, his captivity seems comfortable. He’s housed in a big loft, is fed regularly and receives books to occupy his time. But he doesn’t receive any explication why he’s there or what his captors want from him. This all ends on the seventh day, when the kidnappers storm in and mutilate Elliott’s tongue. Their leader, who hides behind a mask, tell him that is torment is streamed life on the internet to millions of viewers. His eventual release depends on donations made by the people watching. It’s up to Elliott to convince the world that he deserves to live, before he is brutally deprived of all his five senses.